Idaho Spud King Dies:

J.R. Simplot had achieved his ambitions during his long life of ninety-nine years. He became known as the Spud King here in Idaho. For a lad at fourteen years old leaving Iowa and starting out alone in a new state, Idaho, he had a vision and took aim to pursue it.

In 1923 J.R. arrived in Idaho and began working in the potato sorting workhouses. He then took his money, eighty dollars and put it into hogs in which he kept all winter, selling them for $7,500 after fattening them up. With this money he bought a electric potato sorter and managed to buy/build thirty to thirty three potato warehouses beginning in Idaho Falls, Idaho. This was the beginning of the Simplot Potato (now Food) Manufacturing Company, which is still in operation throughout Idaho today. He continued to invest in other ventures as he saw they would also help his current trend in food processing. He bought timberland to make wooden boxes for his potatoes, he also bought a fertilizer company to provide fertilizer to grow the potatoes. A phosphorous company also, as phosphorous is a key element that is included in many of today's products that range from food, fertilizer to cleaning products. His expansion didn't quite end there as he also bought a cattle ranch. J.R. Simplot was a man of large vision and one who understood that in order to make the best dollar you had to have most of the materials at the cheapest prices. In order to have your materials at the cheapest prices it is easier if you own them or manufacture them yourself, now that's what I call a visionary or a scholarly man. He did this and at the same time provided jobs for many local Idahoans.

One of the most prominent things J.R. Simplot will be forever remembered for is making the french fry commercial to the fast food industry. In the 1960's J.R. introduced the first frozen french fry to McDonald's Ray Kroc. Today Simplot Foods still provide McDonald's with over a third of their fries along with other fast food chains such as Wendy's and Burger King. It was a known fact, up until his recent death, that every week J.R. could be seen driving up to a McDonald's for fries or hash browns (both of them supplied by his company).

In the 1980's J.R. was one of the first people to invest in the little known Boise company of Micron. They were just barely starting out and having a bit of trouble in the beginning and he helped them out, thus investing in stock at that time. Today it is estimated that the investment that he kept in Micron is about 250 million dollars in value. Before his death Simplot was estimated to be worth over three and a half billion dollars.

Mr. Simplot sure had a great aptitude for knowledge of the business world for starting out in it at fourteen. Wouldn't you agree? That only goes to show us that with a lot of hard work and continued endurance what someone can accomplish. Remember, he didn't come from a family of means but made his own way in this world with barely anything to begin with. He worked hard and was honest in his work and with those with whom he dealt. No wonder he made such an impression in not only the Business world but also the Political world in Idaho and beyond. My best wishes go out to his family that are left behind. I hope that his hard work ethics will be instilled and kept in practice for future generations in memory of this great man known as the "Spud King."